InfoStreet CEO Set To Speak at SAAS and Cloud Application Marketing, Selling, Infrastructure and Financing Conference in Boston

For more information contact:
Shana Starr/Jason Kirshner
RMS Public Relations
949-579-9569 x 802/801

On agenda is presenting "Lessons from the Field:
Putting Practical Best Practices in SaaS Customer Retention, Cash Management, and Executive Leadership"

BOSTON (October 26, 2010) - Siamak Farah,CEO of InfoStreet, is set to speak at Softletter's SaaS University Boston Conference on Software-as-a-Service (SaaS) and cloud application marketing, selling, infrastructure and financing on Wednesday, November 10. The SaaS University Conference series is recognized as the most comprehensive program in the industry and as a knowledgebase on successfully launching and running a SaaS firm and/or transitioning to SaaS from a licensed model.

At 10 a.m. on November 10, Farah will reflect on his 20+ years in the industry to present lessons from the field and share practical best practices in SaaS customer retention, cash management, and executive leadership. Specifically, he will be discussing how to: effectively invest R&D resources to advance the product; managing product strategy as a process and not as a series of events; create an effective process to align sales, services, product management and R&D; and leverage the lessons of "Crossing the Chasm" and "The Innovator's Dilemma."

About Softletter:

Softletter disseminates business insights for software developers and publishers through newsletters and seminars.  Its staff of industry experts keep senior level industry executives, product managers, and key industry consultants abreast of business issues and trends in software publishing via a twice-monthly industry newsletter, Softletter, that tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and software-as-a service (SAAS) market segments. Conferences, such as Softletter's groundbreaking "SaaS University Series" identify market shifts, new realities, and opportunities so that company executives can understand and profit from them. For more information about Softletter and its newsletters, conferences and other services, visit WWW.SOFTLETTER.COM.