For more information contact:
Shana Starr/Jason Kirshner
RMS Public Relations
949-579-9569 x 802/801
On agenda is presenting "Lessons from the Field:
Putting Practical Best Practices in SaaS Customer Retention, Cash Management, and Executive Leadership"
BOSTON (October 26, 2010) - Siamak Farah,CEO of InfoStreet (external link), is set to speak at Softletter's SaaS University Boston Conference on Software-as-a-Service (SaaS) and cloud application marketing, selling, infrastructure and financing on Wednesday, November 10. The SaaS University Conference series is recognized as the most comprehensive program in the industry and as a knowledgebase on successfully launching and running a SaaS firm and/or transitioning to SaaS from a licensed model.
At 10 a.m. on November 10, Farah will reflect on his 20+ years in the industry to present lessons from the field and share practical best practices in SaaS customer retention, cash management, and executive leadership. Specifically, he will be discussing how to: effectively invest R&D resources to advance the product; managing product strategy as a process and not as a series of events; create an effective process to align sales, services, product management and R&D; and leverage the lessons of "Crossing the Chasm" and "The Innovator's Dilemma."
About Softletter:
Softletter disseminates business insights for software developers and publishers through newsletters and seminars. Its staff of industry experts keep senior level industry executives, product managers, and key industry consultants abreast of business issues and trends in software publishing via a twice-monthly industry newsletter, Softletter, that tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and software-as-a service (SAAS) market segments. Conferences, such as Softletter's groundbreaking "SaaS University Series" identify market shifts, new realities, and opportunities so that company executives can understand and profit from them. For more information about Softletter and its newsletters, conferences and other services, visit WWW.SOFTLETTER.COM (external link).
For more information contact:
Shana Starr/Jason Kirshner
RMS Public Relations
949-579-9569 x 802/801
ADDRESS BOOK 4.0 (CRM-LITE)
NOW AVAILABLE IN STREETSMART
InfoStreet's flagship IT software gets an upgrade
TARZANA, Calif. (August 17, 2010) - InfoStreet Inc. (external link) this week announces that their flagship software, StreetSmart (external link) (a fully managed, on-demand, IT software suite) is receiving an upgrade to its Address Book application. The new upgrade, called Address Book 4.0 is due in large part to client demand for a highly-scaled back CRM system. In addition, users continue to have the freedom that come with anytime, anywhere access to all of their important contacts as well as the security of knowing that their crucial data is centralized and routinely backed up. As Web-delivered software, this enhancement will be instantly available to all current (and future) users.
"We heard from many of our very small business clients that they didn't really need all the power, reporting, and additional cost burdens of a CRM system. Clients wanted to "get by" using their own address book," explains Siamak Farah, CEO of InfoStreet. "However, the problem is that most address books don't offer enough customizable fields, so companies invariably have resorted to spreadsheets and email which cost them dearly in no time. To offer an alternative for these clients, we created Address Book 4.0 which offers a high-powered address book, complete with customizable fields - all at no extra cost."
Highlights of the new upgrade include:
Address Book 4.0 (CRM-Lite) provides small businesses with all the power they need for a centralized contact repository. For added convenience and improved workflow, each user has their own address book which they can elect to share with other users in the company. This feature is especially useful for teams collaborating on projects with shared vendors or other business/project contacts.
For more information contact:
Shana Starr/Jason Kirshner
RMS Public Relations
949-579-9569 x 802/801
INFOSTREET CEO SET TO SPEAK AT SaaS UNIVERSITY IN WASHINGTON, DC
On agenda is presenting Lessons from the Field: Putting Practical Best Practices in SaaS Customer Retention, Cash Management, and Executive Leadership
WHO : Siamak Farah, CEO of InfoStreet, is set to speak at Softletter's SaaS University, -the most comprehensive SaaS event in the industry.
WHAT : SaaS University in Washington D.C. features 30 sessions, five keynote speakers, and four workshops, focusing on the Software as a Service industry. Farah will focus on his experience in running a successful SaaS company since 1994. His presentation will include topics such as, "how to effectively invest in R&D to advance product, managing product strategy, creating an effective process to align sales, services, product management and R&D, and leveraging lessons" as part of his speech. Attendees can save $100 when entering promo code: INFOSTREETSAVE100.
WHEN : July 21, 2010
WHERE : Washington, D.C., www.softletter.com/SaaSUniversity/SaaSuniversity.aspx (external link)
For more information contact:
Shana Starr/Jason Kirshner
RMS Public Relations
949-579-9569 x 802/801
STREETSMART MEETING LAUNCHES
OFFERING FREE CONFERENCE CALLING AND FREE CALENDARING FOR EVERYONE
New FREE service allows users to quickly and easily calendar and invite friends, family and colleagues to conference calls
TARZANA, Calif. (June 8, 2010)-InfoStreet Inc. (external link) is pleased to announce the launch of a free calendaring and conferencing service,StreetSmart Meeting (external link) permanent conference call numbers so people can start conferences without having to be next to a computer to schedule the call. This feature allows for impromptu calls with colleagues without the hassle of setting up a specific event just to have a group call.
To make scheduling and inviting colleagues and friends or family to virtual meetings a seamless process,StreetSmart Meeting (external link) also includes a calendar tool that will generate invites and also offer reminders for these important group calls. Calls are secure and, for added convenience, calls may be recorded and stored for playback for up to 90 days)– all at no charge.
"InfoStreet has dedicated itself to small business success by providing world class software solutions at unheard of levels of affordability," said Siamak Farah, founder and CEO of InfoStreet Inc. "StreetSmart Meeting was a natural extension for us, allowing us to extend our offering, in this case a totally free consumer and small business service, to a wider market, and by so doing, educate a new group of consumers on the benefits of Web-delivered productivity software."
Reliable and secure, StreetSmart Meeting (external link) allows users to create and manage all their conference calls with ease. So whether on the move, working from home or in the office, StreetSmart Meeting can help make sure that users remain connected when it matters.
KEY FEATURES
For more information, or to sign up for a free account, please visit:www.streetsmartmeeting.com (external link).
For more information contact:
Shana Starr / Jason Kirshner (RMS Public Relations)
shana-pr@rms-biz.com / jason-pr@rms-biz.com
949-579-9569 x 802/801
INFOSTREET STREETSMART USERS WON'T HAVE TO UPGRADE WHEN SWITCHING TO WINDOWS 7
Online small business management software is compatible with new Microsoft operating system
TARZANA, Calif. (Nov 23, 2009) - InfoStreet Inc., (www.infostreet.com (external link)) SaaS pioneer and provider of StreetSmart, an online small business management software suite, offers one less worry to companies switching to Windows 7. The company's StreetSmart platform works across any operating system (Windows, Linux or Mac), so users don't have to worry about compatibility issues or work slowdowns due to new software upgrades. Companies that rely on client side software/hardware to manage their IT tools are forced to give up time and resources when moving over to a new operating system, but not InfoStreet users.
A recent survey (external link), conducted by Quest Software's ScriptLogic unit, found that the top two barriers to software upgrades were lack of time and lack of resources. Companies that use web-delivered SaaS tools don't have those worries when changes are made to their operating system.
"It's no longer just the economythat impacts how many will switch over and upgrade to Windows 7, but also the time they need to invest in installation and/or migration. However, that isn't a concern for those who use StreetSmart, since our staff continually upgrades and expands the system without any downtime or effort required by users" explains Siamak Farah, CEO of InfoStreet. "StreetSmart works with any Windows version – and Mac too. That is the beauty of our software."
SkyDesktop™, SkyAppMarket™ and SkyKeyChain™ are patent-pending technologies of InfoStreet, Inc.
