| For more information contact:
Shana Starr
/ Jason Kirshner
949.481.3984 / 949.429.1172
pr@infostreet.com
|  |
InfoStreet Raises the
CRM Ante
Finally, instantly deployed CRM and on-demand
go in the same breath
TARZANA, Calif. (June 20, 2006)
InfoStreet Inc. (http://www.infostreet.com),
creator of the fully managed, on-demand IT software suite, StreetSmart, announces
the addition of their newest web-based application Sales Force Automation and
Customer Relationship Management (CRM).
One of the largest additions
to StreetSmart scheduled for this year, the CRM application is ideal for sales
and customer service departments because it allows users to manage their clients,
prospects and contacts centrally and efficiently.
All information
is centralized and online, and can be securely accessed from anywhere there is
a web browser. Information can be tracked at three interrelated levels, Contacts,
Organizations, and Opportunities, each with its own events, status, comments,
history and follow up actions. Categories, subcategories and data fields in each
section can be customized online with a few button clicks to match the specific
needs of any business. StreetSmart CRM is available beginning June 20th,
2006. Existing customers and those who sign up to use StreetSmart by July 31st,
2006 will automatically receive StreetSmart CRM for free through October 31st,
2006
"With StreetSmart, the browser is your office," said
Siamak Farah, CEO and founder of InfoStreet. "No matter where you are, you
can control your entire operation. This one-stop solution just got richer enabling
you to access your sales contacts and client data instantly and effortlessly."
Key CRM Features Key features of StreetSmart's CRM include:
- SHARABLE CONTACT DATABASE The core of the StreetSmart CRM solution
is a shareable application that allows users to store everything they know about
contacts, their organizations and sales opportunities as well as share that information
with co-workers as needed.
- TRACKING BUSINESS OPPORTUNITIES
By tracking individual business opportunities, such as "Sell 500 Units
to Aerotech Systems", managers gain an instant view of what their sales team
is doing and which contacts they’re interacting with. Users can view all of the
business opportunities involving a specific contact or organization or a given
category.
- GROUPING BY STAGE, INDUSTRY, AND GEOGRAPHY All
information can be grouped by stage ("Cold Call", "Meeting",
"Contract Negotiation", etc), by industry ("Textiles", "Law",
"Software", etc), by geography ("Southwest District", "Northeast
District", etc), or by any other custom-created hierarchy. Groupings can
be used to better understand the market, and to focus a team.
- SEAMLESS
CUSTOMER TRANSITION BETWEEN REPS OR DEPARTMENTS StreetSmart CRM system tracks
the complete history of every comment, every change, and every handoff related
to a given contact, organization or opportunity, so that users have a complete
record -, eliminating the challenge that companies face when clients or issues
are changed from team member to team member, or department to department. For
example, once a contract is signed, customer support needs to know exactly what
was discussed with the customer; and when customer support hands an issue to technical
support, they both need to see the complete history of discussions with the customer.
- ACCESS CONTROL The StreetSmart CRM solution can be configured
as an open system (where every member of a team has full access), as a closed
system (where users see only the information for which they are directly responsible
for) or any varying level in between. Additionally, access is automatically granted
whenever a contact, organization, or opportunity is handed off between team members
ensuring that the owners of a given record will always have access to all the
information related to that record.
- INTEGRATION WITH MAIL,
TASKS, CALENDAR, AND FILES The StreetSmart CRM solution is fully integrated
with the other applications in the StreetSmart suite. All emails related to a
given contact or organization can be accessed through the CRM, enabling one to
see the entire client interaction in one centralized place. The owner of a given
contact can set up a recurring calendar event as a reminder of that contact’s
birthday or the trade shows they attend. Likewise, the owner of a given opportunity
can set up a workflow task to submit technical documentation to a potential customer,
and can attach that documentation directly to the opportunity record for later
reference. All of these attached tasks, events, and files move seamlessly to the
new owner whenever a contact, organization, or opportunity is handed off, so that
sales or support reps will know immediately if the customer was expecting a deliverable
from the rep previously handling that account.
- INSTANT NOTIFICATIONS
Users can set up notifications for any piece of information that changes in the
system. This means that the rep in charge of a given organization will be notified
immediately if new data about that organization comes to light, even if it is
posted by a rep in a completely different part of the world.
- CONFIGURATION
& MANAGEMENT The StreetSmart CRM solution is designed to be highly customizable
by both the user and the system administrator. Every user can customize the information
they see for every contact, organization, and opportunity they have access to.
This customization goes as far as to allow the creation of completely new fields,
such as internal industry codes. However, StreetSmart's CRM already comes pre-populated
with NAICS industry codes. Each page of the CRM acts as an "at a glance"
instant report of each salesperson or CSR's accounts, and the fields displayed
on these screens are to the preference of the user.
About
InfoStreet
Founded in 1994 as one of the first companies focused
solely on Internet services, InfoStreet, Inc. is dedicated to developing and operating
a fully managed, on-demand integrated suite of software providing IT, productivity
and groupware oriented SaaS (Software As A
Service) to tens of thousands of users. InfoStreet was named by Inc.
Magazine as one of the 500 fastest growing private companies in the U.S.,
and honored by the San Fernando Valley Business Journal as the 8th fastest
growing private company in the Valley. In 2003, for the second year in a row,
InfoStreet was named in Deloitte & Touche's Los Angeles Technology Fast 50
and was also awarded the coveted BEST Award by PC Computing magazine. InfoStreet's
flagship solution, StreetSmart, complete with functions such as Virus-protected
and SPAM-protected Mail, Calendar, Workflow, Knowledgebase, Portal, Web Site Publishing,
Blogs, Mailing lists, Access Control and more, is highly customizable and integratable,
enabling it to seamlessly blend with (or become) any organization's on-demand
infrastructure. # # # |
