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For more information contact:
Shana Starr / Jason Kirshner
949.481.3984 / 949.429.1172
pr@infostreet.com
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InfoStreet Raises
the CRM Ante
Finally, instantly deployed CRM and on-demand
go in the same breath
TARZANA, Calif. (June 20, 2006) InfoStreet Inc. (http://www.infostreet.com),
creator of the fully managed, on-demand IT software
suite, StreetSmart, announces the addition of their
newest web-based application Sales Force Automation
and Customer Relationship Management (CRM).
One of the largest additions to StreetSmart scheduled
for this year, the CRM application is ideal for sales
and customer service departments because it allows users
to manage their clients, prospects and contacts centrally
and efficiently.
All information is centralized and online, and can
be securely accessed from anywhere there is a web browser.
Information can be tracked at three interrelated levels,
Contacts, Organizations, and Opportunities, each with
its own events, status, comments, history and follow
up actions. Categories, subcategories and data fields
in each section can be customized online with a few
button clicks to match the specific needs of any business.
StreetSmart CRM is available beginning June 20th,
2006. Existing customers and those who sign up to use
StreetSmart by July 31st,
2006 will automatically receive StreetSmart CRM for
free through October 31st,
2006
"With StreetSmart, the browser is your office,"
said Siamak Farah, CEO and founder of InfoStreet. "No
matter where you are, you can control your entire operation.
This one-stop solution just got richer enabling you
to access your sales contacts and client data instantly
and effortlessly."
Key CRM Features
Key features of StreetSmart's CRM include:
- SHARABLE CONTACT DATABASE The core of the
StreetSmart CRM solution is a shareable application
that allows users to store everything they know about
contacts, their organizations and sales opportunities
as well as share that information with co-workers
as needed.
- TRACKING BUSINESS OPPORTUNITIES By tracking
individual business opportunities, such as "Sell
500 Units to Aerotech Systems", managers gain
an instant view of what their sales team is doing
and which contacts they’re interacting with. Users
can view all of the business opportunities involving
a specific contact or organization or a given category.
- GROUPING BY STAGE, INDUSTRY, AND GEOGRAPHY All
information can be grouped by stage ("Cold Call",
"Meeting", "Contract Negotiation",
etc), by industry ("Textiles", "Law",
"Software", etc), by geography ("Southwest
District", "Northeast District", etc),
or by any other custom-created hierarchy. Groupings
can be used to better understand the market, and to
focus a team.
- SEAMLESS CUSTOMER TRANSITION BETWEEN REPS OR
DEPARTMENTS StreetSmart CRM system tracks the
complete history of every comment, every change, and
every handoff related to a given contact, organization
or opportunity, so that users have a complete record
-, eliminating the challenge that companies face when
clients or issues are changed from team member to
team member, or department to department. For example,
once a contract is signed, customer support needs
to know exactly what was discussed with the customer;
and when customer support hands an issue to technical
support, they both need to see the complete history
of discussions with the customer.
- ACCESS CONTROL The StreetSmart CRM solution
can be configured as an open system (where every member
of a team has full access), as a closed system (where
users see only the information for which they are
directly responsible for) or any varying level in
between. Additionally, access is automatically granted
whenever a contact, organization, or opportunity is
handed off between team members ensuring that the
owners of a given record will always have access to
all the information related to that record.
- INTEGRATION WITH MAIL, TASKS, CALENDAR, AND FILES
The StreetSmart CRM solution is fully integrated
with the other applications in the StreetSmart suite.
All emails related to a given contact or organization
can be accessed through the CRM, enabling one to see
the entire client interaction in one centralized place.
The owner of a given contact can set up a recurring
calendar event as a reminder of that contact’s birthday
or the trade shows they attend. Likewise, the owner
of a given opportunity can set up a workflow task
to submit technical documentation to a potential customer,
and can attach that documentation directly to the
opportunity record for later reference. All of these
attached tasks, events, and files move seamlessly
to the new owner whenever a contact, organization,
or opportunity is handed off, so that sales or support
reps will know immediately if the customer was expecting
a deliverable from the rep previously handling that
account.
- INSTANT NOTIFICATIONS Users can set up notifications
for any piece of information that changes in the system.
This means that the rep in charge of a given organization
will be notified immediately if new data about that
organization comes to light, even if it is posted
by a rep in a completely different part of the world.
- CONFIGURATION & MANAGEMENT The StreetSmart
CRM solution is designed to be highly customizable
by both the user and the system administrator. Every
user can customize the information they see for every
contact, organization, and opportunity they have access
to. This customization goes as far as to allow the
creation of completely new fields, such as internal
industry codes. However, StreetSmart's CRM already
comes pre-populated with NAICS industry codes. Each
page of the CRM acts as an "at a glance"
instant report of each salesperson or CSR's accounts,
and the fields displayed on these screens are to the
preference of the user.
About InfoStreet
Founded in 1994 as one of the first companies focused
solely on Internet services, InfoStreet, Inc. is dedicated
to developing and operating a fully managed, on-demand
integrated suite of software providing IT, productivity
and groupware oriented SaaS
(Software As A Service) to tens of thousands of users.
InfoStreet was named by Inc. Magazine as one
of the 500 fastest growing private companies in the
U.S., and honored by the San Fernando Valley Business
Journal as the 8th fastest growing private company
in the Valley. In 2003, for the second year in a row,
InfoStreet was named in Deloitte & Touche's Los
Angeles Technology Fast 50 and was also awarded the
coveted BEST Award by PC Computing magazine.
InfoStreet's flagship solution, StreetSmart, complete
with functions such as Virus-protected and SPAM-protected
Mail, Calendar, Workflow, Knowledgebase, Portal, Web
Site Publishing, Blogs, Mailing lists, Access Control
and more, is highly customizable and integratable, enabling
it to seamlessly blend with (or become) any organization's
on-demand infrastructure.
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