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| - Small Business - Business Owners - All - |
 Edmundo Daco Jr. & Jessica Barrera
Did you know that an average of 3.5 billion searches are done daily on Google alone? Just imagine this search potential for your company’s website. Search Engine Optimization (SEO) will help do that for you.

Many of your website visitors may have done an internet search for something that led them to one of your pages. SEO is a marketing strategy that is one of the best website practices best website practices to attract your organization’s target audience. Aside from these, there are other benefits of SEO that will help boost your business.

1. Get More Visitors

SEO is all about website visibility. An optimized website will gain more website traffic. This is the reason why you’ve built your business website in the first place – so that more people know about your brand, products, and services.

How well your website performs will affect your SEO. The more of the right kind of visitors your site gets and the longer they spend on your pages, the higher Google will rank your website. The higher the rank, the higher your website will be positioned in the search results page. 

To give you an idea of why ranking high is important: the top three results alone get 60% of the organic clicks and 75% of the web searchers only look at the first page results.

By having your web pages or blog articles appear on the first page of search results, you’re guaranteed more visitors to your business website.

2. Reach Your Target Audience

While it’s great to see your website traffic numbers surge, it’s only the start. Your ideal web visitors are potential buyers, subscribers, and clients.

64% of people who googled, were searching for something to buy or for information about a product or service. Among this big chunk of web searchers is your target audience. Your goal is to direct them to your website.

64% of people who googled, were searching for something to buy or for information about a product or service. Among this big chunk of web searchers is your target audience. Your goal is to direct them to your website.

This is another one of the benefits of SEO. It will help you reach your target audience. How? By optimizing your website content with keywords.

Keywords are words and phrases that people use on their internet searches. If you include the right keywords and phrases in your website’s content, then there’s a higher chance you’ll reach your target audience.

3. Save Money on Ads

Having online ads is a good marketing strategy. If you want maximum online visibility for your business website or product, just pay Google Ads then pronto, it’s on top of the search results. Now don’t get too pumped up. Ads are very costly.

If you’re a small business, you’d rather save that money and spend it elsewhere, especially if there’s an effective alternative to getting a high rank on web searches. This is one of the best benefits of SEO – you still get to drive traffic into your website and reach your target audience, without needing to spend on ads.

4. Be an Authority

Another one of the benefits of SEO is becoming an authority in your niche. By being at the top of search results, your small business becomes a household name to web searchers, particularly to those within your city or state.

46% of all Google searches are local. That means almost half of the people who googled are looking for information about different things within their city or state.

For example, your business in Pasadena has a team of home contractors. Every time people search for “home contractors in Pasadena,” and if your website ranks high among the results, they’ll see your team as experts in this niche. It gives your small business credibility and helps gain trust within the locality. Although they may not notice it, people will slowly refer to you each time they require building or home renovations.

5. Outlast your Competitors

Your competitors may offer the exact same services and products as your business, but SEO presents a whole different playing field for marketing. For instance, your higher ranked website will bring more of your target audience to your site than to your lower ranked competitors' sites.

Going back to the home contractor example, there are already two other building contractors in Pasadena. They even have a team of certified building contractors, but your website is optimized for search engines. When people search for “building contractors in Pasadena,” your web pages still rank high in the results. On the other hand, the other two businesses’ websites are not even show up on the first page.

Optimized Website = More Business

Because your website has more online visibility, your business will gain more credibility, leads, and conversions compared to your competitors. Among the many benefits of SEO, this one will help your company stay competitive despite the growing number of small businesses in the same industry.

These benefits of SEO for small business are the reasons why you need to start optimizing your website right now. Get your Web Developer or Digital Marketer to learn it, or better yet, hire an SEO Specialist to ensure all your web pages will rank high in search results.